How a Fintech Scaled User Acquisition on a White-Label Stack
Migrating from a managed DSP seat to a white-label stack cut cost-per-install by 34% while meeting the fintech's data-isolation requirements.
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Measuring True Incrementality in Mobile App Install Campaigns
Ghost-bid holdout experiments revealed that 28% of attributed installs would have occurred organically, fundamentally changing the fintech client's budget allocation.
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incrementality methodology
Ghost-bid holdout experiments with statistical validation.
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