Cross-Device Identity Coverage Benchmark Q2 2026
Deterministic identity matching across UID2, RampID, and publisher-provided signals still outperforms probabilistic methods by 3–5x on CTV inventory.
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Deterministic identity matching across UID2, RampID, and publisher-provided signals still outperforms probabilistic methods by 3–5x on CTV inventory.
First-party identity graphs combined with clean-room joins deliver 85% of pre-deprecation attribution accuracy without relying on third-party cookies.